Good things come to those who wait
09 Nov 2015 |
Good things come to those who wait.
Everyone knows that old saying and scientists have claimed that it is true!
Dr Jan Peters, from the Department of Systems Neuroscience at the University Medical Centre in Hamburg, said: “Humans normally prefer larger over smaller rewards, but this situation can change when the larger rewards are associated with delays. Although there is no doubt that humans discount the value of rewards over time, in general, individuals exhibit a particularly significant ability to delay gratification.”
Dr Peters, who led the study, and Professor Christian Büchel conducted tests in which they measured the brain activity of participants who had to choose between smaller immediate and larger delayed rewards 
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Our clients reap the rewards of waiting.